Lara is a healthcare executive, speaker, and author with extensive experience in patient and employee engagement. She has led award-winning patient experience and HR divisions, including one recognized with the Baldrige Award.

As Chief Patient Experience Officer at JPS Health Network, she has spent the last decade developing patient experience divisions, implementing best-practice strategies that engage patients as partners in their care. Lara specializes in building systems and processes that enhance experiences for patients, physicians, and healthcare teams.

Passionate about leadership development and culture transformation, she works with hospital leaders to drive sustainable improvements. Her expertise in employee engagement and service excellence has made her a sought-after speaker and consultant in healthcare.